To add an order link on Instagram, you need one stable link that takes customers straight to your online menu, place it in your bio, remind people about it in stories and posts, and write clearly “order here” instead of expecting them to work it out on their own.
If you run a restaurant, grill house, café, burger shop, pizzeria or cookhouse, Instagram is not just a shop window for nice photos. It is a place where customers see something that makes them hungry and, if you make the journey easy, they can order there and then.
The mistake many businesses make is that they upload food, offers and stories, but leave the customer searching: “where do I order?”, “do I call?”, “do you have delivery?”. Below you will see, practically and step by step, how to set up your Instagram order link properly so you reduce friction and increase direct orders.
1. prepare the right order link first
Before you touch Instagram, make sure the link you are going to add is ready for customers. It is not enough for it to lead to a page in general. It needs to open quickly, show a clear menu and allow customers to understand what they can order, when and under what terms.
Check the basics:
- The menu has the right prices and available dishes.
- The photos show your products clearly.
- Delivery or collection, opening hours, minimum order and any delivery charge are visible.
- Options, extras and notes are easy for the customer.
- The link opens properly on mobile, because almost everyone will tap it from there.
If you use an online ordering system for your own restaurant, such as Wiiz Eat, you have your own order link and QR code that you can use on Instagram, Google, delivery bags and your shop window. For more detailed preparation, also see the guide Order link & QR for your restaurant.
2. add the link to your bio with a clear call to action
Your bio is the first place where the order link should go. Do not leave it simply as a “bare” link without explanation. The customer needs a small nudge, especially when you also have other information on your profile.
Practical steps:
- Go to your Instagram profile.
- Tap “Edit profile”.
- Add the order link in the links field.
- In your bio text, write a clear instruction.
- Save and check from a second mobile that it opens correctly.
Bio examples:
- “Orders for delivery & collection from the link 👇”
- “See the menu and order online here 👇”
- “Today we’re cooking until 23:00 — order from the link 👇”
Keep your bio simple. Do not add lots of unrelated information. If your goal is orders, the message needs to be visible within a few seconds.
3. use stories that lead to an order
Stories are ideal for immediate action, because customers see them while they are scrolling on their mobile. There, uploading a dish is not enough. You need to tell them what to do next: tap the link, see the menu and order.
Try a simple 3-story structure:
- Story 1: close-up video or photo of the dish.
- Story 2: short description, e.g. “grilled burger patty, chips, yoghurt sauce”.
- Story 3: call to action, e.g. “Order it now from the link in our profile”.
If you have a link sticker available, add the link directly to the story with text such as “order here” or “see menu”. If not, use a clear phrase: “Tap the link in the bio”.
Do not make every story the same. Change angles, dishes, times and text. For example, at lunchtime use “ready meal for the office”, while in the evening use “delivery for home”.
4. create highlights for orders and menus
Highlights work like permanent folders on your profile. If someone visits your Instagram when there is no live story, they can see, in an organised way, how to order, what you recommend and what your main dishes are.
Create 3-4 useful highlights:
- Order: show step by step “go to the link, choose dishes, send order”.
- Menu: upload the main categories, not necessarily the whole menu.
- Offers: only for active suggestions, with a date or clear duration.
- Delivery: explain areas, times and payment method, if needed.
In the “Order” highlight, make the first story a very simple message: “Want to order? Tap the link in the bio”. Then show 2-3 screens or photos of the process. The easier it looks, the fewer questions the customer will have.
Make sure you update your highlights. If you have old offers or dishes that no longer exist, you create confusion and lose trust.
5. write captions that do more than describe
The caption under a post should do more than describe the food. It should connect the appetite with the next action: the order. Many restaurants write nice copy, but forget the call to action.
A good caption structure is:
- First line: a strong feature of the dish.
- Second line: what it includes or why it is worth trying.
- Third line: clear instruction to order.
Example for a burger: “Juicy patty, melted cheese and a sauce that brings the whole burger together. Add chips or extra bacon and make it just how you like it. Order it from the link in the bio.”
Example for a cooked dish: “Today: beef in tomato sauce with pasta. Ideal for lunch at the office or at home. See the menu and place your order from the link in the profile.”
Avoid general phrases like “come and try us” when you are talking about delivery. Be specific: “order”, “see menu”, “choose a time”, “pick up your takeaway”.
6. make your profile answer the basic questions
Before tapping the link, customers often have small questions. If your profile does not answer them, they may leave or send a message, delaying the order. Your goal is to give them enough confidence to continue on their own.
Add information to your profile and content such as:
- What times you accept orders.
- Whether you do delivery, collection or both.
- Which areas you serve, if this is important.
- How they can pay, for example cash or card at the door if that is how you work.
- When a dish is only available on certain days.
Do not load everything into the bio. Use highlights, pinned posts and regular stories. A pinned post titled “How to order” can make a big difference to day-to-day service.
Think like a customer: “I’m hungry, I’m on my mobile, I want a quick answer”. If your Instagram gives that answer, the order link works much better.
7. schedule posts around hungry times
The link alone does not work if you do not remind people at the right moment. You need a rhythm. This does not mean posting constantly, but appearing when the customer is thinking about food.
Create a simple weekly plan:
- Morning: coffee, breakfast, pastries or brunch, if you have them.
- Lunch: cooked dishes, lunch menu, quick options for the office.
- Afternoon: snack, dessert, coffee or dinner preparation.
- Evening: pizza, burger, souvlaki, meze or family options.
In each time slot, use a different call to action. For example: “Order before the lunch rush”, “Sort your dinner now”, “Pick up your takeaway on the way home”.
Keep notes on what works. You do not need complicated tools to begin with. Write in a simple file which posts brought messages, calls or more orders, so you can repeat the patterns that perform well.
8. measure simply and improve every week
If you do not track what is happening, you will be posting content at random. You do not need to get into complex analysis. Start with 4 simple points you can check every week.
- Which stories had more link taps or more replies.
- Which dishes created more questions.
- Which times brought you more activity.
- Which captions led to real orders.
Run small tests. For one week, write “Order from the link in the bio”. The next week, try “See the menu and send your order online”. Compare which message gets a better response from your own audience.
Do not change everything at once. If you change photos, times, text and offers all at the same time, you will not know what helped. Keep one change at a time and give it a few days. This way, your Instagram gradually becomes a more practical ordering tool and not just a photo album.