To add the “Order online” button on Google, you need an up-to-date Google Business Profile and an active online ordering link, which you add to your profile in the order, booking or website fields, depending on the options Google shows you. In simple terms: first you create the place where the customer will go to order, and then you connect it properly to your presence on Google.
For a restaurant, grill house, café or takeaway, this button is valuable because it appears at the exact moment when the customer is looking for somewhere to eat. They do not need to remember your site or send you a message. They find you on Google Search or Maps, tap order and move on. Below you will see practical steps, checks and examples to set it up properly.
1. Start with your Google Business Profile
The “Order online” button is linked to your business presence on Google. So the first step is to have access to your restaurant’s Google Business Profile. If you do not have one, you need to claim it or create it.
Sign in with the Google account that manages the business and search for your shop’s name. If a management option appears, follow the verification steps. If someone else already has it, find out who in your team set it up in the past.
First check the basics:
- Business name: as your customers know it, without unnecessary words.
- Category: e.g. restaurant, pizzeria, café, grill house.
- Address: correct and the same everywhere.
- Phone: active and answered during peak hours.
- Opening hours: updated for kitchen, collection and delivery.
If these are wrong, the customer may get confused before they even reach the order button.
2. Prepare the right ordering link first
Before you try to add a button on Google, you need a destination that works perfectly. The ordering link should open quickly, show a clear menu and guide the customer to completion without unnecessary steps.
Ideally, the link should have:
- a menu with categories and easy-to-read prices,
- photos where they help the choice,
- options and extras, such as size, sauces or add-ons,
- a clear indication for delivery or collection,
- minimum order, delivery charge and preparation time,
- correct opening hours, so you do not accept orders when you are closed.
If you do not yet have an organised link, see a practical guide for order links & QR codes for your restaurant, so you can understand where you can use it: Google, Instagram, delivery bags, shop window and flyers.
The important thing is not to send the customer simply to a general homepage. Send them directly to the place where they can order.
3. Add the link through your Google profile
Once your link is ready, go into your Google Business Profile and open the details editing area. The available options may differ depending on the business category, country and how the profile has been set up, but you will usually find fields related to website, orders, menu or links.
Follow this order:
- Click Edit profile.
- Find the section for Contact details or Links.
- Add the ordering link in the field that fits best.
- If there is a specific field for online orders, use it.
- If there is not, add the link in the website or menu field, until another available option appears.
After saving, Google may need time to show the change. Do not make constant changes every few minutes. Wait, check from mobile and desktop, and note what the customer actually sees.
4. Set up your menu, hours and service areas properly
The button on its own is not enough. If the customer taps “Order online” and finds the wrong hours, dishes that do not exist or unclear delivery, they will leave. Before you start promoting it, do a small check as if you were a customer.
Look especially at the following:
- Ordering hours: do they match the real hours when you accept online orders?
- Dish availability: can you hide anything that has sold out or that you do not prepare at certain times?
- Delivery and collection: is it clear what you offer?
- Delivery charge: is it shown before the customer completes the order?
- Minimum order: is it visible and reasonable for your area?
- Preparation time: is it realistic for peak hours?
If you use a system such as Wiiz Eat, you can have your own ordering link, a menu with photos, options, extras, allergens, vegetarian indication, the ability to hide a dish that has sold out, opening hours, temporary order pause and settings for delivery or collection. This helps you avoid sending the customer into a half-finished experience.
5. Check how the button appears on mobile
Most customers looking for food near them use a mobile. That is why checking from desktop is not enough. Take your mobile, open incognito browsing or an account you do not use for management, and search for your business the way a customer would.
Try searches such as:
- the exact name of the shop,
- “pizza near me” together with the area,
- “souvlaki” and the neighbourhood name,
- “delivery” and your town or city.
When the profile appears, see whether the link is clearly visible. Tap it and do a test journey up to the basket, without necessarily completing a real order. You want to answer three questions: does it open quickly? do I understand what I need to do? can I order without needing to call?
If something confuses you, it will certainly confuse customers who are hungry and in a hurry.
6. Make the button perform better with the right photos and description
The order button works better when your profile inspires trust. Before someone taps, they look at photos, reviews, opening hours and the overall picture. You do not need a huge production, you need consistency.
Upload photos that clearly show:
- your strongest dishes,
- the shop from outside, so the customer can recognise you,
- the collection area, if you offer takeaway,
- delivery packaging, if it is well presented,
- product categories, such as burgers, cooked dishes, coffees or desserts.
In the business description, write simply what you offer and how the customer can order. Example: “Fresh cooked dishes, sandwiches and coffees every day for collection or delivery. Place an online order from the button on our profile.”
Avoid exaggeration and big promises. The aim is for the customer to feel that you are active, organised and ready to serve them.
7. Promote the link outside Google too
Google is key, but it should not be the only place where the ordering link appears. The more often the customer sees it, the more easily they learn to order directly from you, instead of searching from scratch every time.
Add the same link to:
- Instagram bio,
- Facebook page,
- Google posts, if you use them,
- QR code in the shop window,
- sticker on delivery bags,
- small card at the collection counter,
- flyer inside the order.
A simple message is enough: “Next time, order online from our own link.” If you receive frequent phone orders, you can also train your team to say politely: “If it suits you, next time you can also order online from our Google profile.”
This way you do not pressure the customer. You show them an easier route.
8. Track mistakes and improve the journey
After connecting it to Google, do not leave it to chance. For the first few days, check it daily. Ask your team whether orders are coming through the online link, whether customers call because they got confused, or whether there are products that create questions.
Keep a small list of issues such as:
- dishes that need a better description,
- extras that customers often ask for by phone,
- times when you need to change the preparation time,
- areas where delivery does not work well for you,
- products that often sell out and need to be hidden immediately.
It is a good idea to appoint one person responsible for the menu and Google profile. When everyone changes a bit of everything, something usually stays wrong. When one person has responsibility, changes are made more clearly.
The “Order online” button is not just a setting. It is a new point of sale. If you keep it updated, it can become a steady way to receive more organised orders from customers who are already looking for you.